CONTACT US

Starwood Capital Group

Over 30 Years of Performance, Creativity & Innovation

Starwood Capital Group was founded by Chairman & CEO Barry Sternlicht in 1991.

Today, Starwood Capital is one of the world’s leading private investment firms with a core focus on global real estate.

At a Glance

Data as of December 31, 2024

Diverse Expertise
$115B
in Assets Under Management
$250B
of Assets Invested Across All Major Real Estate Asset Classes since Inception
History
1991
Year of Inception
30+
Years of Performance, Creativity & Innovation
Size and Span
5,000+
Firm and Affiliate Employees
17
Offices Worldwide

Firm
Highlights

Throughout its history, Starwood has created a number of market-leading platforms while achieving worldwide industry recognition for its innovation, investment performance, and operational expertise, including:

An innovative hotel management company, SH Hotels & Resorts, that is growing its 1 Hotels, Baccarat Hotels and Treehouse Hotels brands

One of the world’s largest public hotel companies Starwood Hotels & Resorts*

*Starwood Capital exited this investment in early 2000s and no longer has any ownership interest in Starwood Hotels & Resorts Worldwide.

Two of the biggest commercial mortgage finance companies in the United States – Starwood Property Trust and iStar Financial

One of the largest collections of multifamily apartments in the United States and an in-house multifamily property management company – Highmark Residential

One of the largest publicly traded owners and operators of single-family rental homes in the United States – Starwood Waypoint Homes (since merged with Invitation Homes)

One of the largest homebuilders in the United States – TRI Pointe Homes

An innovative hotel management company, SH Hotels & Resorts, that is growing its 1 Hotels, Baccarat Hotels and Treehouse Hotels brands

One of the world’s largest public hotel companies Starwood Hotels & Resorts*

*Starwood Capital exited this investment in early 2000s and no longer has any ownership interest in Starwood Hotels & Resorts Worldwide.

Starwood Real Estate Business Lines

Opportunistic
Starwood Opportunity Funds
  • Often focused on growth with substantial redevelopment or repositioning
  • Typically underwrite 3-5 year holds
  • Private funds with 10-year terms
  • K-1 tax reporting
Debt
Starwood Property Trust
  • Commercial mortgage finance company
  • Publicly traded: NYSE: STWD
  • Primarily real estate debt on transitional assets
Starwood Credit Real Estate Income Trust
  • Real estate debt on more stabilized, income-producing assets (core/core+)
  • Focused on senior secured, floating-rate commercial real estate loans
  • Private placement, perpetual life REIT
Core/Core+
Starwood Real Estate Income Trust
  • Stabilized, income-producing real estate
  • High-quality assets with limited repositioning or lease-up
  • Perpetual life non-traded REIT
  • 1099 tax reporting
Key Differentiator

SREIT is Starwood Capital’s primary vehicle for income-focused real estate.

Allows for a highly selective investment approach

Why Starwood?

Investing at the intersection of tried-and-true experience and forward-thinking innovation has been a hallmark of Starwood Capital from the very beginning – and we have never been more committed to serving as the stewards of our investors’ hard-earned capital than we are today. To pursue that goal, we employ what we call the Starwood Capital Edge, which includes:

01 /  11
Commitment To Eco-Conscious Investment

Starwood Capital Group is a proud signatory of the United Nations-supported Principles for Responsible Investment. The Firm continues to set a new standard for the private equity industry in environmentally responsible investment and development, across all real estate asset classes. Nowhere is this commitment more apparent than 1 Hotels. Operated by Starwood Capital affiliate SH Hotels & Resorts, this luxury lifestyle brand represents hospitality with a purpose: To celebrate nature while encouraging sophisticated travelers to live well, do better and connect with the world around them.

Deep, Hands-On Real Estate Perspective

With over 30 years of experience, Starwood Capital has invested in over $240B of real estate assets, generating strong returns throughout that time.

Investment Agility

Starwood Capital possesses a strong ability to pursue a wide variety of investment opportunities as they emerge and is able to move from asset class to asset class, shift geographies domestically to internationally, and change positions in the capital stack as risk/return dynamics evolve.

Scale And Creativity

As one of the largest real estate investors in the world, Starwood Capital benefits from a worldwide sourcing engine – creating a robust deal flow, and accessing the majority of transactions on an off-market basis. The Firm also boasts a history of extraordinary creativity that extends to its innovative transaction structuring and execution capabilities.

Operational Expertise

The Firm has broad real estate operating experience, with asset management organized into dedicated teams by specialty. The Firm has created a number of platforms to enhance operational efficiencies and maximize the value of underlying assets.

Capital Markets Skills

Starwood Capital firmly believes that its capital markets expertise sets the firm apart from more traditional real estate investors. We are constantly evaluating real estate in relation to the markets’ valuations in order to capitalize on opportunities in both the private and public sectors.

Information Advantages

The expertise developed through the company’s symbiotic business lines provide critical bottom-up intelligence that helps set the agenda for our investment strategy. Our business platforms include: Starwood Property Trust, Starwood Multifamily Portfolio and SH Hotels and Resorts.

Global Reach

Starwood Capital is an established global investor with international investments that encompass more than 30 countries. The company and its affiliates currently operate 16 offices worldwide, which has allowed us to efficiently evaluate risk/return profiles for opportunities across the globe.

Seasoned, Stable Management Team

Led by Founder and CEO Barry Sternlicht, our seasoned, stable executive and investment committees have successfully navigated all stages of the real estate investment cycle.

Flexible Investment Sizing

Starwood Capital occupies what it believes is a distinct niche in the market: Nimble enough to target transactions of $50–125 million, yet large enough to capitalize on billion-dollar investment opportunities around the world by utilizing co-investment funds. For its sweet spot of midsized transactions, Starwood Capital believes that the Firm’s reputation, sophistication, speed, access to capital and ability to execute provide the Firm with a competitive advantage over smaller, more regional firms. On larger transactions, the Firm’s proven ability to conduct detailed due diligence using a vast network of resources and relationships results in an in-depth understanding of potential investments that few investors can match in a cost-efficient manner.

Design Leadership

Starwood Capital believes that it possesses an expertise in the design of real estate assets. This sensibility starts at the top: CEO Barry Sternlicht is a member of the Interior Design Hall of Fame. A number of Starwood Capital’s assets have been acclaimed for their aesthetics, which ultimately helps drive value for the firm’s investors.

Commitment To Eco-Conscious Investment

Starwood Capital Group is a proud signatory of the United Nations-supported Principles for Responsible Investment. The Firm continues to set a new standard for the private equity industry in environmentally responsible investment and development, across all real estate asset classes. Nowhere is this commitment more apparent than 1 Hotels. Operated by Starwood Capital affiliate SH Hotels & Resorts, this luxury lifestyle brand represents hospitality with a purpose: To celebrate nature while encouraging sophisticated travelers to live well, do better and connect with the world around them.

Deep, Hands-On Real Estate Perspective

With over 30 years of experience, Starwood Capital has invested in over $240B of real estate assets, generating strong returns throughout that time.

Our Strategy